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Domain Academy Testimonials from Past Participants

Domain Academy (formerly DNAcademy) is the most comprehensive domain name investing course ever.

Included below are a sampling of feedback from participants.

Join Discount Domain Club to gain access to Domain Academy and begin your journey to earn your Certified Investor credential.

"Before spending another dollar on domain names, get this course."
– Marty Pelletier, Investor

Brandable Insider #29 Excerpt with Keith DeBoer & Braden Pollock

"I have been a professional domain name investor for about 8 years and have had many sales including some big sales. Although I have been around this industry for good period of time and have some good experience in this field, I still found this course to give me new knowledge and great insights that I may have been less familiar with in my own business. I would highly recommend this program to anyone from a seasoned investor to a newbie!"
– Anna Bastian, Investor
"What a journey it has been! Michael, Aline, Jason and all instructors have been incredible. I've learned amazing things. If you're into domain names, I can only recommend this course!"
– Francis Ahle, Investor
"By following the valuation, purchasing, outbound email and negotiation processes outlined by DNAcademy, I was able to turn a $300 purchase into a $3,300 sale within 24 hours! This course is the most analytical, comprehensive and efficient aggregation of all things domaining. It's an absolute game changer for domain investors of any level."
– Albert Ndegwa, Investor
"DNAcademy is one of the best decisions I've ever made -- hands down! The instructors truly care about your future in domain investing. Nowhere will you find such a wealth of knowledge organized in one place to help you kickstart your domain name investment goals. Please save yourself some time, money and headaches by sifting through the internet trying to do it on your own. I cannot overstate this. Believe me when I say you will thank yourself!"
– William Gracin, Investor
"I purchased a $70 expired name and sold it within 6 months for $5,000. I could not have done it without what I learned in DNAcademy about using dropping domain tools, finding relevant comparable sales, and negotiating a successful transaction."
– Mark Richardson, Investor
"I've been a long term investor in domain names but I've always been passive in selling my names. When I decided I wanted to begin pricing some out I realized I needed help with determining values. Everyone suggested DNAcademy.com so I signed up and started with the entire course. I've learned a lot about domains over the years and I've also forgotten a lot. The course was not only a good refresher but also was chock full of new information, methods, and viewpoints that I didn't know. The tools (especially the valuation tool) are worth their weight in gold.

I highly suggest DNAcademy.com for anyone getting started in domain investing and for those investors who have had some skin in the game and wanted to get more serious."
– Adam Maysonet, Investor
"There is no better person, teacher, investment or place to learn the business of domain name investing than Michael Cyger's DNAcademy. The tools, strategies, videos, learning forums and more will move you from 'beginner' (like me) to knowledgeable professional in a short time."
– Lawrence Owens, Investor
"I just made my first sale since finishing DNAcademy...sold for $3000. I just wanted to say thanks for the great class."
– Bryan Duc Truong, Investor
"Having self taught domain investing through reading various blogs and forums, DNAcademy put everything I had learnt and then some all in one place with a fantastic step by step process. I was pleasantly surprised with how many new techniques and approaches to investing I learned. In particular the outbound sales section, which has allowed me to grow Wordr.com from a hobby to a career."
– Matt Holden, Investor
"I liked that the course combines text, video and some practical work. This makes it more interesting and appeals to people with different learning styles. I really learned WHY one domain is more valuable than another. The [discussion] forums felt fresh and honest too."
– David Mcdermott, Investor
"I have learnt a huge amount of useful information on how to value, buy and sell domains in DNAcademy. There is also a lot of support in the forum and from the instructors."
– Mark Widger, Investor
"DNAcademy gives me the necessary skill set and confidence to valuate and price domain names. It is absolutely worth the investment!"
– Cc Lee, Investor
"The course had great content, clearly explained with live examples and great progression. It was a great opportunity for me to learn what it is all about and I couldn’t have done this without your course. Thank you so much."
– Charley Chacko, Investor
"This was a great class! The DNAcademy coursework and discussions were well structured and highly informative. Mike was an excellent instructor and I found his insights into domain investing invaluable. I am coming away from this class with a wealth of information and the strategies required to move forward with marketing my own domains. Thanks Mike for the education and the confidence this course has given me!"
– Jay Chester, Investor
"Everyone who recommended DNAcademy was right. Better to spend the money on the course instead of wasting it on buying the wrong domains. Still, DNAcademy does make a point that you have to make those mistakes to truly learn the lesson. My most important goal was to learn how to value domains before I bought them, and afterwards, how to price them appropriately for sale in different contexts. To me, the valuation worksheet with autofill alone is worth the price of the course. (Not to mention the student discounts that Michael provides for the different domain tools and marketplaces.) The value of all this is compounded by the solid framework that DNAcademy provides, from how to categorize domains to ultimately how to treat it as a business, including taxation and legal concerns. I look forward to continuing to use the course materials and tools as well as participating more in the forums as I continue my adventure in domaining with more clarity and confidence. Thanks, DNAcademy!."
– Chris Tung, Investor
"A 'must' course for every single person who has an interest in domains. Investing in yourself has never been this cheap."
– Arif Sengoren, Broker
"DNAcademy is way more in-depth and vast than I could ever have imagined. When finished it really feels like you've done a domain boot camp and are ready to take on the world! It's a resource I'll revisit time and time again to use the tools and refresh myself on various aspects and when I'm in that part of the cycle. I can't imagine the amount of work involved in this, congrats on such an achievement, Michael!"
– Leanne Mcmahon, Investor
"The course has all the information necessary for a domain investor. If you go on to collect that information all by yourself, you will waste a lot of time, energy, motivation, and money on useless domains. For me personally, it was everything that I needed."
– Prashant Srivastava, Investor
"Extremely well written. Easily understandable to a beginner while also presenting knowledge that many veteran investors can even learn from. No unnecessary content to skip through like your high school textbooks, real examples, real data, along with access to a discussion forum filled with like minded individuals. An absolute necessity for anyone looking to succeed in this industry."
– Daniel Koleshchuk, Broker
"Aloha! If you are looking for instructions on domain name investing, domain flipping, or just how to choose the best domain name for your business -- look no further. DNAcademy is THE definitive source of information on the subject. The instructor Michael Cyger is articulate, concise, and knowledgable. I didn't know how much I didn't know until I completed it. If you really want to set yourself up for success, I highly recommend taking this course."
– Captain Johnny Hughes, Investor
"As a former teacher, I admire the pedagogy used in this course. As a beginner on this domain universe, it was great to start with the basics, the content of this course doesn't take any information for granted guaranteeing that anyone can follow the training. It was also fun learning! Thanks to all the team! Keep up the amazing work!"
– Yanina Danza
"Become a sharpened and more attuned domain investor. DNAcademy is the essential course, highly recommended!"
– Howie Crosby, Investor
"DNAcademy is the one and only source for learning everything you need to know about domaining and becoming successful. There are lots of 'experts' out there who in fact only are after your money. So do yourself (and your wallet) a favour and invest in the knowledge needed to become a domain name investor. Subscribe to DNacademy!"
– Pieter Thomasse, Investor
"After going through DNAcademy's course for the third time, I am in the process of rebuilding my business from the ground up. If you are looking for sound advice on domaining; then look no further. Highly recommended."
– Michael O'Neill, Investor
"Michael, I would like to thank you for such a great wealth of knowledge you have put together for this course. It would have taken me years and years of research to put this much information together and it still would not be this complete. This is beyond a doubt the best route to domain name success I have ever seen in one place, and I would like to also thank you for the time and energy you give to all of the students that participated in this class. I would recommend this course to anyone who seriously wants to be active in the domain business."
– Harvey Feole, Investor
"A course that is complete in every aspect. Each and every detail of the process is covered with texts, videos and charts. I will buy the lifetime access for sure. It's worth every penny!"
– Masood Sadiq, Investor
"DNAcademy is a no-brainer for domain name investors. It should be considered mandatory for new domain name investors, but even seasoned domain investors will benefit greatly from the course. Two enthusiastic thumbs-up, and a 100% recommendation to anyone serious about domain name investing."
– Ken Correll, Investor
"This training and information provides you the knowledge to operate a profit while avoiding seriously expensive mistakes. Thank you for all the hard work it took to put this course together."
– Forrest Greenwood, Investor
"I loved the course. Had been investing in domains for 12 years and thought I knew almost everything there was to know. After joining DNAcademy, however, I realized my previous knowledge had been less than the tip of an iceberg!"
– Frank Tuuksam, Investor
"This was a very thorough course with lots of useful and interesting material on domain name investing. There was a good mix of text and audio sources. The valuation process of figuring out how much a domain is worth in the market was given serious consideration, and included both wholesale and retail pricing. Students taking this course have a sound guide to help them move ahead to start building their businesses, and work with a community of other domain name professionals."
– Steven Liberace, Investor
"DNAcademy is the only domain name trading school in the business, so look no further. One of the best lessons from this program was the step-by-step process to most accurately appraise a domain name. Join DNAcademy if you want to be more of an investor and less of a speculator."
– Jeremy Dohan, Investor
"I went through DNAcademy where it is literally all spelled out for you. It is an A-Z course in domain investing. We should be grateful as an industry that something like this exists. Because I can't think of any comparable course for any other industry I've been apart of. Yes, you still have to make mistakes. But to spend hundreds of dollars on garbage domains when you could invest that in an accelerated education is the kind of stubbornness that prevents 98% of "domainers" from ever making money."
– Bar Franek, Investor
"Having been a domain investor for the last 15 years, I believed I knew (almost) everything about domain name investing. Boy was I wrong. Michael & DNAcademy have done an incredible job at covering all the angles of domain name investing, ranging from in depth valuations to taxation & potential legal issues, with everything else in between. I can confidently say that DNAcademy has provided me with sharpened skills and terrific new resources to take my domain name investing to the next level. This course is a must for beginners and veterans alike."
– Rob K., Investor
"I loved EVERYTHING about DNAcademy. Seriously, the course is GREAT! I only wish I had taken this course before I spend £3k buying insignificant domains. Now I can start again! Really, Michael Cyger does genuinely share his experience, skill, insight, and secrets in buying and selling domains! This course is the first domain name investment you need in starting domaining!"
– Mohammed Z Miah, Investor
"DNAcademy has truly been an eye-opening experience for me and the perfect course for someone in the domain industry. The material is presented in a clear and concise manner easy to follow and understand, yet informative for even the more advanced professionals. I would and will highly recommend this course to anyone in the industry or anyone wanting to learn more about the amazing world of domain investing."
– Matt Chase, Investor
"The DNAcademy curriculum provided a clear, well-thought-out process to understand what a domain name is and why they are important to potential buyers. There are also valuable lessons on how to price and sell a domain name. Michael and his team also created lessons on negotiations, and how to set up a business with an overview of potential tax implications. This is a comprehensive course that is worth every penny! After completing the course, Michael and his team provide ongoing support with consistent feedback. This extra support adds an incredible amount of value to the lifetime option. DNAcademy has provided the information I needed to make better choices with more potential for success."
– Ben Longstroth, Investor
"I recommend DNAcademy to others because it’s the best-designed course on internet real estate. My favorite part of the course are topics with relevant examples. Today I know I have made the right decision by investing my time at DNAcademy. The course has already changed my domaining strategy."
– Deepak Hajoary, Investor
"The most valuable part of the course for me was the tutorial valuations section by far, especially because of the valuation quizzes. I highly recommend this course to anyone remotely interested in domain investing."
– Philippe Auclair, Investor
"This has been a great course and I plan to go through it again multiple times. Highlights are the personal experiences from Mike in his journey, DomainSherpa excerpts from successful domainers, reality checks (this is not a get rich quick scheme), info on running a business and tax implications, long term investing, and challenging self-check quizzes."
– Lukas Rathswohl, Investor
"The clarity of the course was great. I invested in domain names during my study so I already had knowledge about domain investing. I really think new investors will be able to understand everything because it is very clear (the videos are excellent!). I also like the summary you can print before every section, and the negotiation case studies are also very valuable because that part is always tricky and there are a lot of techniques."
– Nick van Leeuwen, Investor
"As someone that has taken the DNAcademy course, I can honestly say it's the best investment you can make in your education if you plan on continuing your domain investment journey. From beginning to end, you won't be disappointed. Even after completing the course, you'll find yourself going back to it often if for nothing more than a refresher."
– Lee Latner, Investor
"DNAcademy is suitable for beginners as well as for professionals. Every investor will find interesting topics. To learn all the information that Michael provides in this course, you would need to spend a few years of your own experience and searching the internet. I recommend DNAcademy."
– Dariusz Bastian, Investor
"This is by far the best online course I have ever taken in my life. Period. It totally exceeded my expectations - I expected high course quality, but such a big knowledge quantity that Mike exposed here really surprised me (which is a great thing, of course!)."
– Tom Sostarko, Investor
"The DNAcademy course is the most comprehensive online course for domain names. Michael leaves no stone unturned to explain everything in detail. He really wants the student to succeed!"
– Meyer Schnitzler, Investor
"The DNAcademy course has everything. It's the most comprehensive, extremely well put together and laid out course that I've taken. This course takes you through every level of domain investing, whether you are just starting out or have experience. The self-check quiz after each section is invaluable to ensure you understand and learn what’s been taught, and with the private discussion forum to ask further questions and the small DNA groups to brainstorm ideas in confidence. I’m now looking forward to implementing all I've been taught to confidently buy and sell domains and make money."
– Richard Merry, Investor
"DNAcademy is a must take course for domain investors. Understanding the details about the metrics that go into valuation has helped me."
– Raymond Linus, Investor
"The packed collection of knowledge, actionable advice, and concrete examples contained in the DNAcademy course is certainly unique. In particular, the course material is comprehensive, first-hand, and constantly kept up-to-date and expanded by Michael Cyger. He is not just one of the top experts in the domain-name industry, but also takes a genuine interest in the success of his students. I particularly profited from the exercise portions of the course. Keep up the excellent work!"
– Andreas Krassnigg, Investor
"I have been watching Mike do the DomainSherpa.com show for years and jumped at the opportunity to join DNAcademy -- which proved to be a great financial decision. Mike is one of the best educators in the domain industry and I feel fortunate that he has displayed his mindset so others can learn from it. I have learnt a lot and will continue to do so from DNAcademy, and highly recommend everyone to join ASAP."
– Noor Manji, Investor
"Comprehensive, expert information delivered with real-world examples that teach. As an educator, I value the engagement with materials and personnel that went beyond instruction and got me involved. I continue to benefit long after taking the online class. The documents, resources and tools offer ongoing value that is priceless in my opinion. DNAcademy holds its value for beginners and experienced alike."
– Dr. John Elcik, Investor
"As a webmaster, I help my clients use their domain names for their website and email, but DNAcademy expanded my awareness of the marketing value of having a great domain name. I also can better advise clients that want to purchase a name they thought was 'unavailable,' or sell a name they didn't realize was valuable. DNAcademy is a treasure trove of insider domain industry knowledge!"
– Mary Motz, Webmaster & Investor
"This was a well rounded course and covered a lot of information. It was worth every penny. My only regrets are not going through the course in a timely manner and taking poor notes."
– Shawn Bekir, Investor
"Where was this course 20 years ago when I entered the space! If you follow this course and invest the time you will see profits in a short amount of time. Michael provides you all the tools to succeed."
– Dan Rubin, Investor
"We often look a domain names sales and make assumptions about what is selling but we don't understand why, which can have a very bad result. In DNAcademy, the comprehensive lessons make complex topics very easy to understand and summary quizzes drive home the most important topics. In short, DNAcademy provides a clear-cut guide to building your skills to be a confident domain name investor. This course will take you from presumer to a predictor with precision! My favorite part of the course is the tutorial valuations section where you see all of pieces of the puzzle coming together to give you the definitive path to domain name investing. My sincere thanks to Michael Cyger for taking the effort to put all in one place and offering it at an affordable price."
– Ravi Sekhar Veenam, Investor
"This course has really set me up for early success in a business where it seems many fall at the first hurdle. I think the most important lessons for me have been: start out slow, learn the skills detailed in the course BEFORE you start buying a ton of domains, and make considered and informed decisions. I have no doubt whatsoever that I have seen major ROI on this course already. Even in terms of money saved on the harebrained hand registrations that I would no doubt have gotten carried away with, were it not for what I learned in DNAcademy. Highly recommended -- make this the first step in you domain investment journey."
– Dan Beck, Investor
"For me the value of this course was the amount of time and effort it saved me versus trying to learn domaining on my own. I can't even imagine how much money I would have wasted if I hadn't stumbled on this course when I did."
– Christina Dille, Investor
"Domain Name Academy has been a rich and practical source of information and tools that have helped me value and sell domains much more effectively. Michael Cyger has proven to be a trustworthy man of his word, quickly responding to my queries and impartially sharing what seems in my best interests in each situation. I've found my permanent domain business home and my most knowledgeable and supportive guru."
– Roy Davis Varner, Investor
"The course was packed with the best information all in one spot. As a newbie, you want to progress with your business and it is great having this course to reference whenever I need help. Thanks for the great work."
– William Cuva, Investor
"If you're on the fence on whether to join DNAcademy, jump! In addition to the already outstanding course curriculum which guides you through the entire process of domain name investing from soup to nuts, the value of all of the 'extras' alone are worth far more than the tuition costs. From regularly scheduled and private webinars to exclusive discounts with industry leaders, DNAcademy actually saves you money and continues to add benefits long after you complete the course. You will keep coming back (I know I do) to see what's been updated, added and upgraded. My highest recommendation."
– Alex Chung, Investor
"Love DNAcademy. I should have taken it years ago."
– Matthew Mazur, Investor
"The domain name valuation process was the most valuable part of the course for me. Without this you are relying on guesswork. All in all, I would recommend the course and have already to my brother in Australia."
– Tony Stinson, Investor
"I'm very happy with DNAcademy because a year ago I didn't know where to find a scientific method to evaluate domains and to learn tactics. There are many sources out there, but this is the only academy for domain investors. Although the DomainSherpa show is excellent, DNAcademy is truly the way to go for beginners and some intermediate investors."
– Luis Rivera, Investor
"Isn't it better to invest in education instead of spending thousands of dollars on renewals or buying worthless domains? I certainly thought so, and I am glad I did! DNAcademy is not only the perfect place to get proper education, but reaches into the very DNA of a domain name investor. Michael's 6x6 Matrix might spare you hours of pointless cold-calling, and another tactic might teach you how to find and compare other domain sales so that you don't undervalue a great domain that you have. My only wish is that I found out about this sooner."
– Goran Duškić, Investor
"I have been investing in domain names for a number of years. Over time, I have gained knowledge and picked up useful information from here and there, but I have always felt that something is lacking, preventing me from being a professional investor.For this reason, I signed up for the DNAcademy course and it's one of the best decisions I will ever make in domaining. The course covers everything from A-Z and it's all in one place, clear and easy to follow. For myself, the course provided all the missing pieces of the jigsaw puzzle, and learning how to correctly value each of the six types of domain names was my main benefit. I feel that I have become a better investor as I have learned how to utilise various tools -- that are demonstrated in the course -- to gather all the information I need for any domain. I can confidently back up my domain valuations with facts and reasoning. The learning doesn't stop when the course ends, as there are groups setup of DNAcademy students whereby you can continue to share and build upon your skills and knowledge. If you are passionate about domain name investing and looking to kick-start your business, then DNAcademy is by far the best way to go. An excellent training course put together by one of the most well known, highly respected professionals in the industry."
– Majid Younas, Investor
"I'm not sure but I might be the first Korean learner in the DNAcademy course. Before registering for the course, I was confused about domain valuations when registering, backordering and buying. After taking the course, I am confident how to choose good domains. English is not my native language, but all lessons with tutorial movies had transcriptions so I could easily follow along. The course exceeded my expectations and I was very satisfied."
– Hyunji Cho (조현지), Investor
"DNAcademy is amazing. The course cuts a TREMENDOUS amount of time off the learning process. I can't imagine learning all of these topics through trial and error and I don't think that I could have afforded that education."
– Robert Hascall, Investor
"DNAcademy is great and I highly recommend it - I have been learning a lot as I go through the course. It covers everything and has a nice and easy interface so you can pick up where you left off. The forums are helpful and I’ve noticed some other park.io users posting there. The cost of the course will definitely pay off, no matter what type of domain investor you are."
– Mike Carson, Investor
"I was just so excited about putting everything I learned to work, that I didn't want to stop. I finally have a business domain name, website and signature along with the email setup with Gmail. I'm getting closer to the part where I can actually start buying and selling. There's no way I could have done this without the course. Maybe others could have, but knowing myself, if I had to gather all the info from the course on my own through research, I would have quit before gathering it all. I like the way the course was set up, step by step, the way you explained it, slowly, with videos and video transcripts."
– Amir Ali, Investor
"The course is pretty freaking amazing and I personally learned a lot from it. The best thing about the course -- other than it is filled with great information -- is the fact that it is so simple to read, understand and straight to the point."
– Mohamed El Zaafarani, Investor
"If you're a rank beginner, or maybe you've even bought or sold a name or two, DNAcademy will give you a solid grounding in the essentials of the cybermarket...This isn't the first site offering courses in name trading, but it's the first that we've heard lauded by Frank Schilling, considered by some to be the Warren Buffet of domain name trading...That's high praise from a man who has fifteen years experience as a trader, registry, registrar and market-maker."
– Peter Moon, Investor
"The DNAcademy course is a must-have introduction and advanced guide on how to make money buying and selling domains. Half-way through the course I realized the mistakes I made prior to the course. I strongly recommend DNAcademy to anyone who wants to be successful in the domain business."
– Marek Hajnce, Investor
"Thank goodness for DNAcademy! It has saved me hours of hit and miss research on how to invest in domain names. This course is perfect for new and seasoned investors."
– Teresa Johnson, Investor
"I have been in the Internet business since 1995 and have built many significant sites, invested in over 1,000 domains, managed the domains of other very notable people (Daymond John of FUBU and Shark Tank, Congressman Lester Wolff, and many others), and have consulted to C level executives for many decades. Michael Cyger's depth of knowledge in the domaining" industry is second to none. Further he has taken the time to devote his sharing of this knowledge professionally, creatively and in a most organized and well thought out process. I would highly recommend this site to any person who has an interest in making passive or active income in domaining. Where else on this planet can you make gains in the thousands of percent if you just follow the advice that has marginal cost. DNAcademy is a great investment in domaining and should be your first."
– John Copen, Investor
"Prior to DNAcademy, I read every website I could find about domain investing but I was still very confused. The course was a logical, cohesive, step-by-step training guide to investing. Now I have the tools I need to be successful and now I am ready to conquer. If you're new to domain investing, take this course before you waste another dollar - you will be better for it in the long run."
– Candace Cooke, Investor
"Domain investing was confusing, overwhelming and frustrating. But DNAcademy provided the theory, framework and educational foundation that I was looking for. I now feel empowered as an investor. I highly recommend DNAcademy to anyone who wants to start investing in domain names."
– John Burgos Jr., Investor
"Before taking DNAcademy I had no idea how to pick and value a domain. I now know what to look for and what has value. DNAcademy provided me that step by step road map. DNAcademy is a perfect course to fast-track your education in domain investing."
– Jack Parolini, Investor

Digital Fortune #6 Podcast Excerpt with Josh Reason and Logan Flatt

Brandable Insider #63 Excerpt with Keith DeBoer & Barman

Brandable Insider #39 Excerpt with Keith DeBoer & Leanne McMahon

Kickstart Commerce Excerpt (11/29/20) Alvin Brown, Morgan Linton & Nikul Sanghvi

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Domain Academy Testimonials